Mainstream TV Networks vs Streaming Platforms: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stati

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